Supermarket giant Aldi has made an announcement about its prices, and it will affect anyone who shops in its stores.
As prices rise for pretty much everything in the UK, Aldi’s CEO Giles Hurley has made a decision.
He said the supermarket will commit to offering shoppers the lowest grocery prices throughout 2022 amid further concerns of a cost-of-living crisis after inflation soared to a decade high.
In a message to shoppers, he said: “There’s no doubt that 2021 was a long and difficult year for lots of people, but our amazing colleagues stopped at nothing as they came together to deliver the Christmas that our customers deserved.
“As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs.
“Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”
The retailer, which has some 950 stores across the UK, is set to continue its rapid expansion with plans to open more than 100 new stores.
Aldi said it will create around 2,000 jobs as part of its growth strategy.