This Morning, ITV‘s flagship daytime TV show. It’s the show that bought us iconic moments – from Alison Hammond fleeing from Italian Police to Holly Willoughby’s endless innuendo-induced laughing fits.
But the show actually started all the way back in 1988, with some TV folk thinking it wouldn’t do very well – but how wrong they were.
Someone posted throwback footage of the show’s first ever promotional advert – and This Morning fans can’t quite believe it.
In 1988, ITV decided to create a live daytime morning programme and five regional ITV companies made pilot shows to bid for the national contract.
Granada Television won the bid, offering a show called This Morning.
The first episode of This Morning aired at 10:40 am on 3 October 1988 and finished at 12:10 pm, live from the Granada studio inside the Albert Dock in Liverpool.
In the 1988 promo video, posted on TikTok, you can see Richard and Judy standing at the Albert Dock. They say: “Hi I’m Richard Madeley and this is my wife Judy Finnigan.
“And starting on Monday October 3rd we’ll be going live from here every weekday morning with a brand new programme.
“It’s called This Morning and in it we’ll be looking at the choices and decisions that we all make about our lives and our homes.
“We’ll be looking at food and drink and shopping and family matters of all kinds. We’ve got four children of our own so we do know a bit about that. And of course there will be lots of familiar faces dropping in for a coffee and a chat”
And people in the comments were point out two things.
You can watch the vide below:
Firstly, how the theme tune is basically the same 33 years on.
And secondly, how Richard Madeley has not aged.
Comments included: “Hardly recognise Judy but Richard looks identical” and “Richard has barely aged. Anyone know how old he is here?” (He was 32)
Also a big shout out to This Morning doctor, Dr. Chris Steele, who has also been on the show’s team since 1988.
Richard and Judy presented the programme in Liverpool until 1996, when the show was moved to the London Studios on the grounds that it was difficult to get celebrity guests to travel from London.
The famous TV duo left the show in 2001 to present their own show on Channel 4.
It was only until 2009 tat Holly Willoughby joined, replacing Fern Britton – and the iconic presenting duo we know and love, Holly & Phil, were formed.
33 years on from the show’s inception, it’s still going strong!
Want more news straight to your inbox? Sign up for one of our newsletters here.