Popular shoe selling brand Schuh had to turn comments off from their Instagram profile because of racist social media trolls who were discriminating against models.
One particular post was a target for keyboard warriors who fired abuse at a black model who has dwarfism.
Abuse stacked up against her which included racism, ableism and horrible remarks on her disability.
The offensive and criminal remarks stayed on the site until Schuh turned off comments because of their increasingly offensive nature.
The page has over £110k followers.
Comments labelled the model a ‘goblin’ and likened the colour of her skin to faeces.
Other remarks made fun of the struggles the model deals with and asked whether she ‘could ever reach shoes on the top shelf’.
The more extreme comments used racial slurs.
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Racism was a common abuse used by the trolls and this was often mixed with remarks which discriminated against her obvious disability.
The model with dwarfism was used in the advert by Schuh to celebrate inclusivity of disabled people.
Schuh campaigns for disability equality and has released podcasts and youtube videos which demonstrate the struggles those with disabilities have to go through.
On their disability site they say: “At schuh, we aim to help young people in the UK find their passion and we’ve teamed up with The Prince’s Trust to help us on this journey.
“Within the Fostering Diverse Talent pillar, we focus on Racial Equality through our partnership with the Stephen Lawrence Charitable Trust, Disability Equality with our Shape Arts focus and supporting the LGBT+ community through our work with The Proud Trust.”
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There have been recent calls for social media sites to get better at dealing with trolls.
Some campaigners have said that ID should be verified for anyone wanting to use social media.
It is hoped this would make racist and abusive trolls easier to identify.
Boris Johnson announced changes to MPs in the wake of racist messages being sent to England players Marcus Rashford, Jadon Sancho and Bukayo Saka after they missed penalties in the Euro 2020 final shootout defeat to Italy.
Johnson warned that social media companies would face fines amounting to 10 percent of their global revenue if they did not act in removing hate and racist abuse from their platforms.
Mr Johnson went on to say: “I do think racism is a problem in the United Kingdom and I believe it needs to be tackled, and it needs to be stamped out with some of the means I have described.”